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Financial Analysis

Identifying Red Flags in the FTX Collapse

Background

Prior to its collapse, FTX was valued as a high-growth cryptocurrency exchange. However, traditional financial due diligence failed to uncover critical weaknesses in its business model and liquidity.

Approach

bridge_ci leveraged alternative data sources to assess FTX’s true market positioning. Their analysis included:

  • Web traffic and search interest trends compared against competitors.
  • Liquidity flow analysis using blockchain transaction monitoring.
  • Sentiment analysis of online discussions to track changing investor perceptions.

Findings

  • FTX lagged significantly behind competitors in organic search growth and platform engagement, signaling potential demand issues.
  • Detected abnormal liquidity movements that suggested stress within FTX’s reserves before public reports emerged.
  • Social media sentiment shifted dramatically in the months leading up to the collapse, indicating growing skepticism among key stakeholders.

Impact

bridge_ci’s early warning analysis could have prevented significant losses for investors who relied solely on traditional financial metrics. Their ability to integrate non-obvious data sources highlighted vulnerabilities that standard analysis overlooked.

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Identifying Red Flags in the FTX Collapse